Step-by-step guide
How to choose a business name with your team
Turn a long list of business name ideas into a considered shortlist. Use a naming brief, practical tests and a worked team comparison.
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Work through the ideas, checks and conversations that help a team choose. Start with the guide, or take a template straight into your next naming session.
Step-by-step guide
Turn a long list of business name ideas into a considered shortlist. Use a naming brief, practical tests and a worked team comparison.
Checklist
A free business naming checklist for your brief, shortlist, customer feedback, domain research and team decision. Use it online or download a CSV.
Free template
Download a free CSV template to compare business names in Excel or Google Sheets. Keep team opinions, domain checks and next actions in separate columns.
Team workshop
A practical naming workshop for co-founders: agree on criteria, collect independent responses, discuss objections and turn disagreement into next actions.
Free naming brief
Write a clear business naming brief before brainstorming. Use a free template and worked example to agree on audience, tone, requirements and decision criteria.
Customer testing guide
Test shortlisted business names with neutral questions about meaning, pronunciation and spelling. Download a free response sheet and use the worked example.