BUSINESS NAMING BRIEF
Free template by Esmii — https://esmii.app/resources/business-naming-brief-template

Our business helps [audience] achieve [outcome] through [offer].

Customers should associate the name with [characteristics], because [reason].

The name should not suggest [misleading meaning or unwanted category].

It must work when [spoken, written or other real customer situation].

Our launch markets and languages are [list].

The near-term expansion it should allow is [scope].

Our must-have requirements are [testable constraints].

Our preferences, which we can trade off, are [list].

We will investigate [specific uncertainty] by [method and owner].

[Decision owner] will decide with input from [contributors] on [review date].

Version / review date: [date]
Reason for revision: [reason]